Muhammad Ahmed, and Syed Ahmad Ali. “Establishing Brand Personality of an Islamic Institution: An Empirical Study on International Islamic University Malaysia”. jihat-ul-islam 13, no. 2 (June 28, 2020): 15–30. Accessed January 29, 2026. https://jihat-ul-islam.com.pk/journal/index.php/jihat-ul-islam/article/view/126.