MUHAMMAD AHMED; SYED AHMAD ALI. Establishing Brand Personality of an Islamic Institution: An Empirical Study on International Islamic University Malaysia. jihat-ul-islam, [S. l.], v. 13, n. 2, p. 15–30, 2020. Disponível em: https://jihat-ul-islam.com.pk/journal/index.php/jihat-ul-islam/article/view/126. Acesso em: 29 jan. 2026.